Patriot mp3 fashion stakes

After years of rapid development, MP3 market has begun to mature, and how saturated the market in a relatively favorable competitive situation has become for many domestic businesses need to consider. Changing situation in the market segments is a breakthrough win, the Patriot MP3 has chosen the strategic direction of the young main attack.

June 26, Patriot digital audio conference held in Beijing, launched the 5 series and 20 models new MP3, and expounded his own advocate specializing in young people to "fashion music life" advocates. In full of youthful, dynamic atmosphere of the conference site, Patriot general manager of Digital Audio Technology Co., Hou Xun emphasis on the fashion for young people's daily life, "Young people are regular everyday life - watching a NBA, drink a Coke, addition is dependent on the music. "

Since the Patriot digital audio in April, after separation of from the parent company, HOU Xun and his team began a comprehensive survey young people's digital products which need. They have organized two seminars about 10 people, on more than 300 people were in the streets, and the 15 universities in Beijing held a related activity, students understand the needs of the music features of digital products. According to the survey results, the Patriot has developed a new strategy, in Shucu activities tailored for young consumers launched "widescreen Temptation", "neck of fashion" and "wearing style" and other MP3 products of different strains of fashion.

MP3 market, more and more mature segments, to understand consumer habits and needs become more important. Young people learn life I like the pursuit of pleasure, hope the convenience of digital products to wear, easy to use and stylish. Patriot's new in this conference, beautiful models of MP3 products or accessories comes with music alarm, or shape is like a diamond pendant type; both can be worn on the hand to listen to MP3 music, watch There's glasses with sunglasses MP3, etc. combined.

The new release is more like a gathering of the fashion industry, combines popular among young people, many fashionable elements, yoga and hip-hop have become signs showing the flow of new positioning, the domestic two-man boy bands "new ideas" also arrived at the scene and explain their own Angel Kiss MP3 indissoluble bond between. Previously, signed by Patriot from the "2005 I type I SHOW" winners of the "popular type king" of Qian Xue, spokesperson of the company's fashion sunglasses F566 mp3, took a fancy to the young minds of his influence and appeal. June 18, Patriot Patriot digital music networks and digital audio company also participated in the Qian Xue in Gome's new album signing will be held in the activities.

Young people under 30 major consumer digital products, fashion crowd, beautiful appearance and emotional preferences often determine their choice between different brands. Unlike other brands of domestic MP3 play the cheap war, the Patriot emphasize the brand on the basis of quality assurance, the same or more emphasis on product appearance, feel. Xun Hou, general manager admitted that the appearance of their products and UI (User Interface acronym, which refers to the interface design) has invested a lot of energy, is that this is "products in the world the only way to compete."

However, light has the appearance of digital products is not enough fashion, high performance is even more important competitive advantage, focus on young people, is to enjoy "good music", and so on playback with high demands. In the new conference, the Patriot also announced the world's leading portable digital audio technology solution providers - United States Sigmatel (SigmaTel) companies have reached a strategic cooperation, the Patriot will provide the latest and the best MP3 chip solution, together MP3 to build higher quality products, co-development of the global market. Sigmatel Sal Sestito, vice president of global brand forecast, 5 years, China will become the world's demand for digital products, the largest country, said he was very honored to become a global strategic partner Patriot MP3.






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Notebook computer repair experience hidden rules

A 4,000 yuan to 6,000 yuan laptop, if specified by the manufacturer beyond the 1 to 3 years of warranty, or a careless man-made damage, such as collisions cause broken laptop screen or keyboard flooding, manufacturers will no longer be responsible for warranty, either to screen for or replace the motherboard, frequently is 2,000 yuan to 3,000 yuan, which many consumers will most likely have to do.

There are also self-notebook computer repair shop, and brand manufacturers in the maintenance of market competition, with the deceptive tactics, while reducing maintenance costs, but is difficult to guarantee quality of service.

Laptop repair the face of the "hidden rules" from 2002, pioneering easy to repair (China) laptop repair chain founder Lee bluntly, "notebook repair cohabitation in China is still in the stage, there are no standard maintenance standards Consumers are being 'hidden rules' difficult to understand the facts. "

Laptop is broken, the purpose of consumers to the repair station is to restore notebook functionality, but the repairs are generally two ways.

One is the manufacturers service station maintenance mode "change", the industry also known as "board-level maintenance", regardless of which components on the motherboard broken, no matter how much the value of their own, are used for board manner. That company is the sale site maintenance standards as long as is necessary to replace all the damaged parts. This is the manufacturer of the main reasons for the high price of repair shops.

There is also a third-party repair shop, "chip-level maintenance", that is for the consumers computer chip on the motherboard replacement treatment, may only need to replace one or a few small chips can resume normal use of the computer function. This is a formal third-party repair shop because the price is relatively cheap.

For consumer equipment frustrating is that if the consumer to vendor repair shop maintenance, service shops as manufacturers have generally not prepared plates, each change must be present from the factory application, a longer time, usually have to wait a week or even two weeks.

"The problem is that many consumers to choose third-party maintenance reasons, it is also easy to repair the reasons for rapid growth in recent years." Lee said, easy repair and maintenance costs are generally the price of notebook computer manufacturers maintain 1 / 3, "We Companies from the start to now, has established more than 140 professional chain stores, more than 1,000 service team, has been repaired more than 50 million laptops. "

But the third-party repair shop, "chip-level maintenance," there stimulation.

Lee introduced the general consumer notebooks will be used only in the stage, the structure of the notebook, and working principles of professional knowledge does not understand the market is not uncommon for the banner of "chip-level maintenance" guise to deceive consumers phenomenon.

"The large scale laptop repair shop, a complete working system BGA Rework essential that we work with the BGA rework system is generally the value of more than 60,000 yuan, and some repair shops to grab business, even to 80 accept the price chip welding, their so-called BGA chip soldering is to use hot air gun to the north and south bridge chip or graphics chip heating, heating temperature can not control. Some even have the so-called BGA device is to spend several thousand dollars bought cheap equipment The success rate is very low welding. "Hao said.

For the consumer, although commitments to fix it without money. But the frightening thing is, after all welding notebook motherboard, motherboard are completely abandoned, even then no matter how good the top of the maintenance engineer to use the equipment can not do anything.

Statistics show that the relevant agencies, notebook computers purchased the first year, 8% ~ 10% repair rate, my laptop last 3 years were 6.297 million units sold, 960 million and 1300 million units. As the 3G era, light, powerful notebook will become more popular. Call of the notebook market growing more and more transparent rules for maintenance.

As "80" after the entrepreneur, Lee believes that "as the country's largest third-party laptop computer repair company, we recognize laptop repair price is reasonable 100 -150 yuan software failure, hardware failure 200 ~ 550. Of course, the difficulty of different detection and maintenance, store maintenance costs of different businesses, the price range a little higher or lower is reasonable. "







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