In 2004, Microsoft's new patent applications up to 3000, became the largest U.S. patent company. In addition to maintaining its advantages on the desktop and server, Microsoft will be a lot of money to invest in R & D non-PC areas: IPTV, smart phones, cars and games. All this is to give users a seamless, connected computing environment. Microsoft senior vice president and CTO has accepted the reporter an interview, explained the layout of the software giant's R & D and the latest results.
East Chang'an Avenue in Beijing, the Grand Hyatt Hotel, China routinely visit Microsoft CTO Craig Mundie came up with Windows Mobile smart phone operating system, use of indoor network signal, the network service to connect to the United States Seattle, Seattle City traffic conditions on clear display in the phone.
"This is to rely on Web services to achieve. In fact, it reflects not only real-time traffic, but also on the city's major sporting events, and festivals such as weather conditions may cause traffic congestion monitoring and analysis. Not only that each intersection when a traffic jam, but also pointed out that when they can ease traffic congestion. "Craig told reporters.
This application is Microsoft's latest technology innovations in a number of one. Annual R & D expenses as much as 70 billion software giant, Microsoft, in addition to "to promote the Office through innovative product line, and the core of the Windows desktop and server products, there have also been carried out in the field of non-PC R & D investment."
Through the spread and expansion of Windows, Microsoft made available to the people's will be a seamless, connected computing environment.
7 billion U.S. dollars to invest in the where?
Up to 67 billion dollars per year R & D investment, Microsoft is how to allocate and manage, but also how to balance the long-term research and short-term R & D relationships, which has been one of concern.
Craig frankly told reporters, like other commercial technology companies, "Now Microsoft is pure research in a relatively small number of inputs, Microsoft research institutions around the less than 600 people engaged in pure research. Most of the R & D investments are invested in new product development and expansion of the traditional product lines above. "
Craig said that Microsoft's R & D investment, the purely technical, pure scientific research, investment and product line inputs is a clear division. Microsoft is still the major PC and server business, so R & D investment which, PC and server account for a large.
Craig stressed that: "But in the past 12 years which, we have been steadily among non-PC computing research and development investment. Smart phones and PDA, and television, particularly those based on IPTV, it is Microsoft's strategic investment. In addition, Xbox game console in the field have done a lot of R & D investment "
When asked Microsoft how to determine and control investment in new areas, Craig said frankly, "This for us is a continuous learning process, whether it is Bill Gates, or I am."
Craig said that in some new product areas, Microsoft's investment rate is a bit too fast - then underestimate the use of this new product to the entire community in changing the infrastructure cost required for a long time. For example, interactive television technology, we need to change the appropriate business model, policies, regulations, and the radio and television networks, these elements in place order to mature and take a long time.
In fact, when Microsoft began 12 years ago into non-PC business, to consider not only related to broad areas of business prospects, as build a seamless user computing environment is an important factor.
"Because at that time we identified the role of the microprocessor will continue to expand, will be extended to all types of terminal equipment which. This requires a more sophisticated microprocessor and advanced software, and will require different terminal devices with connectivity, this connectivity requirements of the software on more than just a traditional embedded software. "Craig said said.
Craig stressed that: "In exchange, the company is uniquely positioned to achieve different types of seamless integration between devices."
"We also hold the same idea into other types of new product areas, such as developed for the automotive information platform. Through such a product one hand, we want the users of these products have a very good user experience, while also allow these new products and the user has held the use of Microsoft software and other devices have good integration. "
The most exciting innovation
Craig believes that so far, in the non-PC areas of Microsoft's most exciting television innovation comes as the latest IPTV technology. "Microsoft has explored various forms of interactive television, including the traditional set-top box set, and media center PC technology. But IPTV is a new innovation, which not only makes TV programs can be based on the IP network transmission, For TV viewers, in program choice also have more flexibility. television program suppliers also have a great deal of flexibility. "
According to Craig's description of a televised sporting events of our time can be multiple cameras shooting from different angles to the race, then the future use of IPTV technology, viewers could match a specific time each select their own most want to see point to watch games on television this area has never been seen before. "This is a real innovation!"
In fact, Microsoft in every area of the new non-PC devices will be excited to Craig. "Our performance is very good smart phone, but very powerful. We were in the Xbox's innovation has made great progress. We like Halo 2 this game was very popular. We will soon launch the second generation Xbox will allow us to the company a leading position in the industry. All of these are non-PC areas of innovation, all represent progress in the field of non-PC. "
Although some in the industry believe that the Tablet PC and the Xbox's poor market performance, Craig is on the Tablet PC has been very pleased with the progress made. "Tablet PC on behalf of the people use computers, a new model, such as Tablet PC to take notes directly."
"We did not expect Xbox will achieve greater success than now. In the game, we are now in the world, discharged to the second. We believe that with the gaming industry transition to next-generation high-definition gaming, Microsoft industry-leading companies will be living. "
Innovation face strain
Face of periodic information technology industry, Microsoft's innovation is also for the coming new era ready.
Craig said: "We have some of the industry cycle. If the past 10 years, neonatal non-PC products, it is also PC and server product maturity. I feel a new era coming. In this era , the traditional desktop and server computing will undergo major changes, Microsoft is continually investing in this area, which can be prepared for such contingency.
In Craig's eyes, the upcoming changes will be huge, and it has been revealed. "For example we see Intel and AMD multi-core processors released, so that multi-core processors reflects the rapid changes in CPU chip in the future, the evolution of a machine from a core to a multi-core machine, which reflects one of our industry tremendous changes. Another may Surprisingly, the direction of development is human-computer interaction on changes. For example, Tablet PC, and now we have introduced the Tablet PC handwriting and drawing functions, but also the future we can allow users and interaction between PC - can speak on PC, PC can people say, PC can have vision. in human-computer interaction in the speech recognition capabilities, as well as PC's hearing, vision is very broad for us the future development of prospects, but also lead to other innovations.
In fact, Craig Mundie believes that the current software which may be the most promising areas of innovation in business and workflow automation applications.
"Now we need to develop a whole new generation of business and workflow automation applications, because in the past such applications have been limited to traditional desktop server environment, and is applicable only within the company. But today we have to service-oriented architecture, with Web services and XML. This gives us a new mechanism to develop cross enterprise applications, as well as the interaction among staff and business automation. That is, without prior identification between the ability to interact program, which will bring our industry dramatic changes, and give us a chance to many new applications to automate. "
Perhaps we can see Craig's words in the field of Microsoft's R & D in non-PC strategic intent: "Microsoft does not expect to occupy all the high end products in the market. We are mainly dedicated to provide users with a high quality of experience, particularly in the different end products to achieve convergence and integration between networks. "
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Microsoft has several judgments on the future technology
Responsible for the layout of Microsoft's R & D chief technology officer, Craig Mundie is also concerned about the technical future of the industry made a judge.
China faces three major opportunities for software innovation
On China's software industry, Craig believes that China software may be the most promising innovation is reflected in three areas. The first is a new generation of service-oriented applications, such applications will be used in China and medium-sized enterprises and government departments. The second area is to develop a whole new generation of embedded software systems to meet the needs of terminal equipment, and can achieve the integration between the different devices. The third area is to develop software to support the rural economy. In rural areas of China need to have to adapt to China's agricultural economy and business requirements of different applications.
The next few years all laptops will be using flat form
In the next few years, with tablet PCs and traditional price gap between notebooks continue to shrink, flat forms will become the standard set for all notebook computers. Limit the development of tablet PCs now have two factors. First, the benefits of Tablet PC users need more understanding. Second, the current realization of the digital pen tablet PCs, and traditional laptop or a very significant difference in the. With the Tablet PC's volume, this cost would tend to narrow the difference.
According to Craig, at present the Tablet PC in a number of vertical growth of the industry marketplace quickly. For example, medical, insurance and other vertical industries.
The core of digital home PC
Have emerged on the future of digital home is a PC or a television debate, Craig has his own judge: "We believe the core of digital home is some type of computer." This powerful computer features must Xiangdang - it can be responsible for recording and management of all media, family, and through these media to different devices to provide basic services.
Now in the capacity of all terminal equipment is the most powerful media center computer, especially the latest version of Media Center Extender is capable of, so we are not only powerful PC capabilities and high-definition. We can store and play all of them family photos, home video clips, standard definition and high definition TV and other devices to achieve high-speed integration.
End music phone music player
Craig believes that the current phenomenon of the popular music player will not last long. As mobile phones evolve into smart phones, music players, there is no reason to exist. In the long term, music player functionality will be built into mobile phones which, from a musical point of view, music can be a completely digital, so you can easily make mobile phones with high-quality stereo output capability. Just need to expand the mobile phone related manufacturers in the storage, power management, further research and development.
Although the market has also appeared in 7 million pixel camera phone, but Craig can not replace that high-quality camera phone.
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